Great customer relationships happen when brands authentically connect with customers to create a community. Diversity and inclusion must be part of the mix; it’s not an option. Anthony Larrisey of Industria Creative talks to TTEC’s Jeff Marcoux about the evolution of multicultural marketing and how to create authentic, collaborative experiences that fuel strong emotional bonds.

Meet the “Chat Avengers”

"The CX Pod" is an interview series featuring best practices and the leading thinkers and doers who are changing the way business gets done. The focus is on the customer experience and how business' need to actively evolve with their customers instead of reacting. It is hosted by Elizabeth Glagowski, editor of the Customer Strategist Journal.