The Customer Edge with Game Changers, Presented by SAP Podcast
The Customer Edge with Game Changers, Presented by SAP
Bonnie D. Graham
Special Encore Presentation: New Era of Marketing: Adaptive Customer Engagement - episode of The Customer Edge with Game Changers, Presented by SAP podcast

Special Encore Presentation: New Era of Marketing: Adaptive Customer Engagement

58 minutes Posted Jan 21, 2015 at 8:00 am.
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The buzz: Marketing.
The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement.