Joe and Guest Co-Host Mike Schretter’25 welcome Dr.Lindsey Sarah Krasnoff, Consultant & Historian, Communications & Global Sports. Lindsey discusses her new book and basketball being a vehicle for change. She also discusses the business involvement of French-based NBA Players and the power of effective communication. Krasnoff details pro divisions in France, the Wemby Effect and the power of Sports Diplomacy in helping bring people together.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher

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