Joe and Tom welcome Michael Dub to the pod to share his story of becoming an entrepreneur after dedicating years of his career to the corporate space. Dub shares the impetus for his company Sweet Chameleon, which uses 3D printing to create completely customized collectibles and digital experiences. Dub explains what inspired him to start this venture, the progress the company has made, and its potential beyond sports. Dub defines the world “phygital” and how Sweet Chameleon is bridging the gap between digital and physical collectibles. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 and Hernan Gonzalez Ramirez ‘24 managing social media efforts. Links: LinkedIn: https://www.linkedin.com/in/michaeldub/ Twitter: https://twitter.com/michaeldub