Joe and Tom are joined by Sports Innovation Lab Co-Founder & President Josh Walker to discuss the future of the sports industry and how to drive value to the Fluid Fan™.  Along with his Co-Founder Angela Ruggiero, Olympic Gold Medalist and member of the Hockey Hall of Fame who holds both a B.A. and an M.B.A. from Harvard University, Sports Innovation Lab is leading a sports research revolution that educates clients on the technological possibilities for their brand.  This includes diversifying revenue and discovering how to ultimately drive value to the end consumer: the Fluid Fan™.  Josh details SIL's mission to inspire brands to create bold fan experiences through data-driven technology insights and industry-leading research. @JoshuaWalker_ @AngelaRuggiero  @sportsilab -- The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).