The Sports Management Program was at Super Bowl LIV Radio Row. Follow along with us as we speak to a wide variety of influencers in the sports industry. This episode Lj and Tom sit down with Tressie Rose, Sr. Director of External Communication for Hertz, as she discusses a fun activation with Super Bowl champion Jerome Bettis.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).