The Sports Management Program is at Radio Row at Super Bowl LIV. Follow along with us this week as we speak to a wide variety of influencers in the sports industry. This episode Joe and Tom Cerny sit down with Bloomberg's Scott Soshnick.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).