Tom and Joe sit down with 18-year-old Buster Scher, creator of Hoop Nation.  Listen to his take on the key demographics every marketer tries to reach, 18-34-year-olds, how to reach them, and what platform he thinks outperforms all of the others. This platform is not what you would expect someone to say!  Follow him: IG: @buster IG: @hoopsnation The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).