Peter talks about his time as Columbia AD, the messages he sends to recruits and their families and the changing media rights landscape for intercollege athletics. Learn about what it is like to navigate Ivy League athletics and hear about some future opportunities for the Athletic Department. _ The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).