Melissa Jacobs, the Managing Editor and Founder of The Football Girl, joins Joe to discuss her path, entrepreneurial spirit, and finding her niche with the Football Girl. She started TFG in late 2009 on the belief that female NFL fans deserve a community that goes well beyond Football 101, recipes and pink apparel. She has aimed to provide robust content ranging from fantasy advice to exclusive interviews that appeals to all fans of all levels. Visit her website at: thefootballgirl.com/ The Facts The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR).