Steve Delay, Author of The Ultimate Toolkit to Sell the Last Seat in the House and Owner of Macon Bacon joins Joe and Tom for a conversation about selling. Steve has More than 20 years of experience in team and college sports, focusing on ticket sales consulting, ticket sales training, sponsorship sales consulting and sponsorship sales training. His experience also includes naming rights deals, sponsor services, concessions relationships and new logo development. Clients include Major League Baseball (World Baseball Classic), the ECHL, numerous NBA, NHL, and minor league teams In this episode, Steve talks about his unique approach to sales, and how he and his team at Macon Bacon are able to outsell their competition. Steve also shares some fascinating advice for people trying to break into sales. Be sure to check out his website at https://www.theultimatetoolkit.com/ The Facts   The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson