Jon Greenberg joins Joe and Tom this week for a conversation on regional sports news. Jon Greenberg is the lead columnist for The Athletic (Chicago). Previously, Greenberg covered Chicago sports for ESPN Chicago and wrote nationally for ESPN.com. A native of Steubenville, Ohio, he has made Chicagoland his home for the last 13 years. Greenberg is a graduate of Ohio University (B.S.) and The University of Chicago (M.A.). Jon tells us how The Athletic is trying to disrupt the way people consume regional sports news. Jon goes in depth about how The Athletic is using digital strategies to gain market share. Jon also share some advice for young people trying to break into the sports news biz . Be sure to follow Jon on Twitter @jon_greenberg and The Athletic @TheAthleticChi   The Facts   The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson