Show notes
Stepping into the studio today is Bleacher Report President Rory Brown, who went from answering a Craigslist post to heading up one of the world's hottest media brands in less than a decade.
Rory talks us through the extraordinary growth of Bleacher Report, and some of the difficult decisions - such as the decision to pivot away from User Generated Content and the early adoption of mobile apps - which have been made along the way.
And he gives us a hint as to the future of content at Bleacher Report, from Virtual Reality to parachute jumps...
The Facts
The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.
Our presenters are Joe Favorito and Tom Richardson.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
Rory talks us through the extraordinary growth of Bleacher Report, and some of the difficult decisions - such as the decision to pivot away from User Generated Content and the early adoption of mobile apps - which have been made along the way.
And he gives us a hint as to the future of content at Bleacher Report, from Virtual Reality to parachute jumps...
The Facts
The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.
Our presenters are Joe Favorito and Tom Richardson.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com



