Power is one of the most fundamental problems engineers must solve in any design.  Maximizing efficiency, minimizing size, and keeping costs and design complexity low becomes more strident when dealing with AC to DC power conversion where many off the shelf power supplies can greatly simplify designs. In this episode, Todd talks with Doug Bailey, VP of Marketing at Power Integrations on whether there is still a place for designing custom AC/DC supplies, and what would be the best path for engineers.