As I approach 40 podcast episodes with CPOs, an interesting theme has emerged: Companies that lean into quirky values stand out as especially creative and authentic environments. 

At Virta Health, employees operate around the value: "Evidence based." To learn more about what this looks like in action, I met with Dr. Lucia Guillory, the CPO. 

A couple highlights from this interview include: 

1. What an evidence-based culture looks like in action. 

Guillory: I'm the CPO, but I wouldn't ask anyone in the company to do something if I wasn't able to explain to them why it was important and the evidence I had that it was going to work.

2. First-line leader programs delivered by more senior leaders. 

Guillory: We went to our leaders and said "Here's where we think you have expertise. Do you agree and would you teach a course?" Then, we produced an 8-week course on essential topics, and we recorded it so we could continue to use it. 

This one has a lot great easter eggs throughout. Hope you enjoy.