Chinese New Year (CNY) is around the corner, and many brands know this is a great marketing opportunity to connect with the Chinese audience. Marketing for the Chinese New Year requires an understanding of how people celebrate the occasion, the taboos you must avoid, and the Chinese Zodiac meaning of the Year of the Ox.

Our team discusses Chinese New Year cultural faux pas to avoid and the key differences between how people in different regions of China celebrate. This is the episode you can’t miss if you are looking to connect with the Chinese audience during Chinese New Year!