Live from NAEP Expo 2026, Brent Franklin (CEO of Rise Capital) breaks down how deals, money, and opportunity collide in the oil & gas industry. From investing strategies to building relationships that change everything—this is where business gets done.
Connect with Brent Franklin on his LinkedIn here: https://www.linkedin.com/in/brent-franklin-606294193/
If you're serious about energy, investing, or scaling your network… YOU need to hear this.
Main Topics
1. NAEP Expo 2026 Overview
The episode is recorded live at the NAEP (North American Energy Professionals) Expo 2026, highlighting it as a major networking event where "deals happen." The host emphasizes the event's growth and recovery post-COVID, with increased business activity and deal-making opportunities.
2. Rise Capital and Investment Opportunities
Brent Franklin, President and CEO of Rise Capital, discusses his company's core business model:
Private capital management connecting investors with opportunities in oil & gas, real estate, and alternatives
A Reg D offering platform where investors can review and select specific projects
An online portal allowing diversified investment without requiring day-to-day management
3. Oil & Gas Investment Structures
The conversation delves into different investment approaches:
Working Interest: Direct ownership with unlimited liability but significant tax benefits
PDP (Proved Developed Producing) assets: Lower-risk investments in already-producing wells
Tax deductions: IDC (Intangible Drilling Costs) and TDC (Tangible Drilling Costs) explained as key benefits under IRS code Section 469
4. Tax Benefits in Oil & Gas vs. Real Estate
A key distinction is made: oil & gas investments offer active tax deductions without requiring material participation (unlike real estate's 500-700 hour requirement), making them more attractive for passive investors seeking tax elimination rather than deferment.
5. Rise Energy Group - Vertical Integration Strategy
Brent explains his parent company's approach to consolidating smaller service businesses:
Rolling up mom-and-pop service companies (drilling, well service, water transfer, wireline)
Providing liquidity to companies with bad debt and high overhead
Creating a debt-free, vertically integrated operation to reduce costs and improve efficiency
6. Market Challenges & Economics
Discussion of current oil & gas market conditions:
Low commodity prices ($60 oil, $3 gas) making projects less economical
Rig count decline (from thousands 20 years ago to ~300 today)
Break-even economics at $60/barrel, making cost reduction critical
Focus on shale production over exploration due to higher success rates
7. Investment Philosophy & Risk Mitigation
Key principles emphasized:
Diversification across multiple projects and asset classes
Importance of operator quality and experience
Mitigating risk rather than avoiding loss
Importance of "skin in the game" for all parties involved
Production and cash flow prioritized over tax deductions alone
8. Networking & Relationship Building
The value of attending industry events like NAEP for:
Meeting high-net-worth individuals and decision-makers
Finding partnership opportunities
Building relationships that lead to business deals
Surrounding yourself with quality people in the industry
This episode essentially serves as a deep dive into modern oil & gas investment strategies, emphasizing the importance of professional guidance, proper tax structuring, and strategic partnerships in the energy sector.
Check out LFS Chemistry Sponsor of the Crude Truth here: https://lfschemistry.com/
Follow Rey on his LinkedIn: https://www.linkedin.com/in/reytrevinoiii/
Also, Pecos Operating Website: https://pecosoperating.com/
Also, the great Production team at Real News Public Relations
https://www.realnewspr.com/
Check out LFS Chemistry Sponsor of the Crude Truth here: https://lfschemistry.com/
Follow Rey on his LinkedIn: https://www.linkedin.com/in/reytrevinoiii/
Also, Pecos Operating Website: https://pecosoperating.com/
Also, the great Production team at Real News Public Relations
