When an NFL assistant coach interviews for a head coach job, his dreams are dashed once he learns the position was already filled. Why would the NFL conduct a sham interview? Is this a case of discrimination by a powerful organization with a questionable track record on race and representation? Does the situation warrant a lawsuit or is the court of public opinion the ultimate authority? We take a look at the importance of personal brand and the optics of multiple narratives. The entire Crisis Squad is on the case!NOTE: This is a fictional example and in no way points to one specific person or specific team.