Print is alive and well, and it is more flexible, creative, and powerful than ever. In this conversation, Sabine Lenz and Chris Carls share their passion for print and explain why designers and marketing professionals should take a closer look at what it can do today. They explore how new technologies, digital embellishments, shorter print runs, and smarter production options have expanded what is possible. They also make a strong case for finding the right printer, building a trusted relationship, and starting that conversation before the design begins. Along the way, they share practical advice, inspiring examples, and plenty of reasons to believe that print really is better than you remember.

Show Highlights

• Hear how Sabine proves that print is still alive by handing out a business card people can't stop touching.
• Discover how digital presses, short runs, foil, soft-touch finishes, and other embellishments have changed what designers can create.
• Hear how a nearly impossible World Cup menu project became possible with the right technology and the right printer.
• Hear why printed direct mail is getting attention again and why Chris says younger audiences may see it as something fresh, tangible, and worth opening.
• Learn why your first call should be to the printer, not after the design is finished, but before it begins.
• Leave inspired to stay curious, find a great printer, and go make some cool stuff.

Resources

• CreativePro Design + Marketing Summit, September 14–15, 2026. See the agenda and register here.
• Event Savings: Save $100 on any CreativePro event in 2026 with the discount code PODCAST
• Membership Discount: Get $15 off one year of CreativePro membership with the discount code PODCAST
• PaperSpecs
• Cirrus Visual