In this episode of The Crazy One, Stephen Gates delves into the crucial role of strategy in the creative process. Discover the eight essential questions that every creative leader must answer to lay the groundwork for successful products and innovative ideas. With insights drawn from years of experience, Stephen guides you through the key components of effective strategy, helping you refine your vision and align your team for success. Whether you’re developing a new product or enhancing an existing one, understanding these foundational questions is the first step toward achieving your creative goals.<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/539050/open_sms">Send us a text</a>SHOW NOTES AND MORE: <a href='https://thecrazy1.com/'>https://thecrazy1.com/</a> WATCH MORE CONTENT ON YOUTUBE: <a href='https://www.youtube.com/@StephenGates'>https://www.youtube.com/@StephenGates</a> WORK WITH CRZY: <a href='http://crzydesign.com/'>http://crzydesign.com/</a> FOLLOW THE CRAZY ONE: <a href='https://www.linkedin.com/company/crazyonepodcast'>LinkedIn</a>, <a href='https://www.instagram.com/sdgates/'>Instagram</a>, <a href='https://www.facebook.com/CrazyOnePodcast'>Facebook </a>

Ep 11 Design: Innovative fashion, technology and shoes that might change everything

The Crazy One is an award-winning podcast for creatives, leaders, and anyone who refuses to settle. Hosted by renowned designer and global design leader Stephen Gates, this show delivers unfiltered honesty, actionable insights, and hard-won wisdom to help you grow your creativity, lead with confidence, and build a meaningful career.With over two decades leading world-class design teams at companies like InVision, Citi, Starwood Hotels, WW, and McCann Erickson, Stephen has built brands and digital experiences for clients including Disney, American Airlines, W Hotels, Verizon, Acura, and more — work that’s earned over 150 international awards and has been featured by Apple in 10 keynotes, 4 commercials, and the Human Interface Guidelines.Now as the founder of CRZY, an independent strategy and design studio, he’s helping companies find bold new visions for their brands, experiences, and creative futures. Through The Crazy One, he shares everything he’s learned along the way — from integrating behavioral science with human-centered design to navigating imposter syndrome to building a career and creative life on your own terms.With over 100 episodes and a loyal global audience, The Crazy One has been named:• Webby Award Honoree for Best Technology Podcast• #1 Podcast by Inside Design, HOW Design Live, and Springboard• 5-star rated across every iTunes Store worldwideThis is more than a design podcast. It’s a wake-up call. A masterclass. A real-talk guide for finding your voice, owning your crazy, and changing the game.No BS. No buzzwords. Just real insights from someone who’s been there.