In this episode of The Craft podcast, our host Rachel Westbury, Senior Editor at Shorthand, welcomes Jonathan Crossfield, a content writer and editor who specialises in 'un-boring' content marketing. In between client projects, Jonathan writes a regular column on content writing and creativity for CCO magazine, published by the Content Marketing Institute. Jonathan shares some insights into his work as a B2B content writer, and provides some actionable advice on how to make your B2B content ...