In this episode of The Craft, our host Rachel Westbury welcomes Ryan Law, VP of Content at Animalz — a content marketing agency for SaaS companies, to discuss how AI is changing content marketing. Ryan shares his winning content marketing strategy, and explains the importance of knowing your audience. As Ryan says, “I almost never write for keywords. I never care about traffic. I write for a very small, very precise audience. And when they find us, they talk about us, they care ab...