It’s been about a year since recreational weed was legalized here in Canada, and after loads of international coverage, celebrations, and dozens of startup announcements… what’s actually changed?
This wasn’t a coup brought about by plucky upstarts — but by legislation. So, how are cannabis entrepreneurs disrupting inside of a forced disruption?
And with all the buzz about the legal marketplace, how lucrative has it really been? Who’s getting the short end of the joint?

Some Reservations

From food and banking to masculinity and entertainment, the business and cultural establishment faces an insurgency. The rebels want nothing to do with the old ways of selling, building, or doing things. It’s not just disruption. It’s a coup. But despite the flashy branding, high-tech tools, and endless press, are things really any different? Are we actually better off after the takeovers?   Host and marketing expert Ron Tite brings listeners inside the industries fighting for their futures. He speaks with the executives in power, the entrepreneurs challenging their dominance, and the academics and journalists watching the revolution. By the time we’re done, you’ll know who’s in, who’s out and where the rest of us stand because of it.   Produced by Church+State for Rogers’ Frequency Podcast Network.