With the prevalence of brands like Revolve, ASOS, Boohoo, Missguided and formerly Nasty Gal, we’re wondering why the wildly successful Fashion Nova gets so little coverage and recognition amongst the fashion establishment and beyond? It's a formidable business with a social following that dwarfs the competition - and is one of the most searched fashion brands on Google in tandem with Chanel, Gucci and Supreme.

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