“Traditional marketing is BS.” Ok, I wanted to hear what this guy had to say. And when I met Todd Caccamo, I was surprised to learn how his experience in the Marines aligns with the scrappiness you expect more from startups. In this interview, you’ll find one recurring theme: start with something unconventional – whether it’s attacking the competition from a crazy starting point to doing something “in the way that is wrong”, Todd explains why conventional marketing wisdom doesn’t work anymore. And as he reminds me, the enemy always gets a vote.