The next installment in an occasional series on how to avoid pitfalls in your content strategy.

In this podcast, Gretyl Kinsey and Jake Campbell talk about the risks involved with putting a new content strategy in place and what you can do to minimize them.

Related links:

• Full transcript of Content strategy pitfalls podcast: risk management
• Content strategy pitfalls podcast: change management
• Content strategy versus human nature
• Change management during mergers

Twitter handles:

• gretylkinsey
• jakescriptorium

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