In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging.

<h3>Resources</h3>
<ul>
<li><a href="https://scriptorium.com/2017/05/the-age-of-accountability-unifying-marketing-and-technical-content-with-adobe-experience-manager/">The age of accountability: Unifying marketing and technical content with Adobe Experience Manager</a> white paper</li>
</ul>
Twitter handles:
<ul>
<li><a href="http://twitter.com/sarahokeefe">sarahokeefe</a></li>
<li><a href="http://twitter.com/gretylkinsey">gretylkinsey</a></li>
</ul>
<a href="https://scriptorium.com/contact-us/">Additional contact information</a>
The post <a href="https://www.scriptorium.com/2017/05/convergence-marketing-technical-content/">Convergence of marketing and technical content</a> appeared first on <a href="https://www.scriptorium.com">Scriptorium</a>.

Localization strategy: not just cost minimization

The Content Operations podcast from Scriptorium delivers industry-leading insights for scalable, global, AI-optimized content.