I can tell you that there’s no point in producing great content - and then win lots of new clients - if your client experience is subpar.   In this episode, I’ll be using Fubbi as an example and cover the critical aspects of client experience that I feel really matter. Some of the topics that I’ll be discussing are:   - Taking responsibility - Cause and effect - Getting your team involved - The CEO has to champion great client experience - How important is financial metrics   That’s just for a start. Listen to this podcast to find out how to ace client experience time and time again

Solving Problems with the Current Reality Tree

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").