What do you do when a funnel breaks?   That’s the question I’ve had to answer about our book funnel. We hit the $20,000 spend mark and everything changed. Cost per acquisition skyrocketed and our revenue per client plummeted.   But this isn’t a “woe is me” story.   This is my chance to share what you need to do when a funnel stops working. In this episode of the Content Hacking Podcast, you’ll learn:   - The key lessons I’ve learned from my broken book funnel. - Why getting more granular may be the solution. - The changes I’m going to make to my funnel to get it working again.   This is a big one for anybody who’s ever struggled to get a funnel working properly. Check out the podcast today for some valuable insights.

How to Think About Marketing Campaigns

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").