As you may know, sales of my book are crushing it. In fact, I actually have a self-liquidated sales funnel. That means that for every buck I spend on ads I get a dollar back in revenue almost immediately.   i.e. a free marketing budget.    But that didn’t come easy. It took 14 variations of the funnel to get it to that level!   In this episode, I dig into split testing your funnels so that they’re as good as they can possibly be. Listen along and you’ll learn…   - Why every funnel needs tweaking and refining. - Why burning money to get data isn’t a bad thing. - How you can scale when you finally get your funnel right.   Building a funnel is the easy part. It’s the little tweaks and changes that make all of the difference. Check out the podcast to learn more.

2,000 Book Sales Per Month?

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").