In today’s episode, I tell four stories that share a common thread. But I won’t tell you what it is until the end. When you reach it, you’ll learn one of the most valuable lessons about content marketing that wins the game. You’ll hear a bunch of interesting and useful things, including: - How I created a piece of content that’s been making money for the past eight years. - The one thing that your content must have if you want to draw people in - How the right content can help you raise your prices So if this sounds like something you’d like to know, listen to the podcast right now.

Getting Free From the Bottlenecks

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").