In today’s episode, I talk about pressure-testing your business. I explain why it’s so important and how to do it right. I also share some of my own recent experiences with pressure-testing whilst I was in Europe for 6 weeks... and what I learned from them. Here are some of the super-useful things you’ll learn: - How to stop working so hard in your business - Why business owners have trouble trusting their teams and what to do about it - How to build a system that will let your business run itself If this sounds interesting and you wish to learn how to make your business more independent, go ahead and listen to the podcast.

What You Need to Know About Content Marketing

What is "Content Hacking"?
It's an understanding of how to:
    * Deconstruct content marketing into a step by step system
    * That is then reconstructed to produce performance across platforms
Think of  it as "content marketing that is accountable and predictable"
For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").