✍️ Episode Summary What if the book you're meant to write feels totally off-brand? When Alexia Leachman wrote her first book, she was a business coach working with alpha male CEOs. The book? A guide to overcoming extreme fear of childbirth. It had nothing to do with her brand — and everything to do with what she knew people needed. What happened next surprised even her. That one “off-topic” book turned into a bestselling podcast, a suite of digital products, global training programmes, a...