Too many brilliant coaches, creatives, and experts finally sit down to write their book… and end up writing the wrong one. Because the success of a book has nothing to do with how well the book is written. But because it’s ever so slightly out of sync with the message they’re here to share — or the business they’re here to grow. In this solo episode, Cate breaks down why smart people with big ideas often end up writing books that don’t get them the results they hoped for — and how to make sur...