This week Rachel and Lynne discuss how freelancers can use Instagram and TikTok to make money and win clients with guest Keenya Kelly, a social media strategist known as the "TikTok Queen,". Keenya has over 500,000 TikTok followers and has generated more than $4 million through short-form video.

She explains how TikTok shifted marketing toward entertaining, educational, scroll-stopping videos (often under a minute), speeding up the like-know-trust factor and purchasing decisions. She recommends prioritising consistency (at least weekly), creating stronger content rather than posting anything, and using tracking links and automation such as comment-triggered chatbots to convert views into leads and sales.

It's such a valuable episode as Keenya talks about how she batches her workflows using B-roll, scripts, and organised storage, as well as using AI for competitive analysis and video ideation, and highlights authenticity, newsjacking, and how to better repurpose content.

 Connect with Keenya via her website: https://www.keenyakelly.com/ 

Or on TikTok: www.tiktok.com/@keenyakelly 

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co