Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond was one of our most popular episodes in 2025. It is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients.

 

In our wide-ranging chat, Treasa talks about:

• The different between offering content strategy and strategic consulting

• Which one is an entry point for high-paying work

• How strategy can open the gates to providing more effective content

• How and why value pricing is better for this type of work

• Her favourite client-finding strategies

• Common mistakes freelancers make when it comes to strategy

 

Capcut is here: https://www.capcut.com/

 

Treasa's podcast is called Boss Responses: https://bossresponses.com/

 

Or take a look at Strategy Bosses: https://bossresponses.com/strategy-bosses-community/

 

Or through LinkedIn: https://www.linkedin.com/in/treasaedmond/ 

 

Find Rachel www.rachelsmith.com.au 

 

Find Lynne www.lynnetestoni.com

 

Rachel's List www.rachelslist.com.au

 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected]  for the details.

 

Episode edited by Marker Creative Co www.markercreative.co