In this age of AI and the associated panic that many writers are facing, content creator and agency founder Brooke Hill talks to Rachel and Lynne about Brand Voice - why it is important and how it can be the differentiator for writers.  We chat about: <ul> <li>What Brand Voice is</li> <li>Why it can't be replicated by bots</li> <li>How AI can be an effective tool for writers, without compromising our livelihood</li> <li>How to deal with cost-conscious clients</li> <li>How she finds work</li> <li>And why she wrote her first children's book</li> </ul> Where to find Brooke: <a href= "https://thecontentedcopywriter.com.au/">https://thecontentedcopywriter.com.au/</a> Where to find us: Rachel's website <a href= "https://rachelsmith.com.au/">https://rachelsmith.com.au/</a> Lynne's website <a href= "https://lynnetestoni.com/">https://lynnetestoni.com/</a> Rachel's List <a href= "https://rachelslist.com.au/">https://rachelslist.com.au/ </a> As always, thanks to <a href="https://rounded.com.au/" target= "_blank" rel="noopener">Rounded</a> for sponsoring The Content Byte!

Odette Barry on self-promotion without the ‘ick’

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.