<p>Imagine spending your days coming up with recipes, baking and taste-testing and photographing your creations for your blog. Sound good? How about making a living out of doing that? Well, that's just what Jess Holmes from SweetestMenu.com does with her days - after a career as a copywriter and content designer for brands such as Flight Centre, Intuit and News Corp. In this episode, Jess talks to us about: + her journey from in-house writer to recipe tester and food blogger + how the pandemic helped her blog grow + balancing the need for SEO and also doing posts she wants to do + how she makes a living from food blogging + how advertising works on blogs and the numbers you need to get started + the social platforms that have been the most helpful in growing her blog and traffic + what she outsources, and much more.  More about Jess <a href="https://www.sweetestmenu.com/">Find recipes on her website </a> <a href="https://www.pinterest.com.au/sweetmenu/">Check out Jess's Pinterest</a> <a href="https://www.instagram.com/sweetestmenu/">Follow her on Instagram</a></p>

Our tips on overcoming procrastination

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.