<p>We've all downloaded a lead magnet or two (those irresistible freebies offered on a website in exchange for your email address). But what makes a good lead magnet? How much should you charge to a client to write an ebook or white paper? In this episode, we talk about:</p> <ul> <li> Lead magnet basics - what are they and why are they important to an overall content strategy</li> <li> Why a great lead magnet will always aim to solve a problem</li> <li> A range of different lead magnet ideas</li> <li>How to quote for one (and what we've been paid)</li> <li>And much more!</li> </ul>

Your guide to doing case studies for content clients

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.