Dive into Jeff Lizik's unexpected leap from physical products to digital marketing dominance. From eBay beginnings to Amazon innovations, Jeff unravels the art of creating impact in the ever-evolving landscape of online marketing. Discover how to foster engagement, construct community, and redefine ROI in a digital-first world.Here are a few of the topics we’ll discuss on this episode of Hard to Market Podcast. <ul><li>The accidental start in e-commerce</li><li>Consistency &amp; investment are key</li><li>Digital marketing essentialism explained</li><li>Building community trumps followers</li><li>Human connection powers business</li></ul> Resources:<ul><li><a href="https://redshiftdm.com/">RedShift Digital Marketing</a></li><li><a href="https://podcastchef.com/">Podcast Chef</a></li></ul> Connect with Jeff Lizik:<ul><li><a href="https://www.linkedin.com/in/jefflizik/">LinkedIn</a></li></ul> Connect with our host, Brian Mattocks:<ul><li><a href="https://www.linkedin.com/in/brianmattocks/">LinkedIn</a></li><li><a href="mailto:brian@podcastchef.com">Email</a></li></ul>
 Connect with our host, Brian Mattocks:<ul><li><a href="https://www.linkedin.com/in/brianmattocks/">LinkedIn</a></li><li><a href="mailto:brian@podcastchef.com">Email</a></li><li><a href="https://calendly.com/brian-podcastchef/30min">Schedule a Free Podcast Consult</a></li></ul>

Stop marketing and start relating

On Hard to Market, we discuss the challenges marketing nuanced products and services in the B2B space. Guests include marketing leaders in diverse industries that have products or services that are tricky to sell. Expect to hear success and horror stories from the marketing front-lines on the very next episode of Hard to Market.