Show notes
Keep the network warm, and active. Learn how inviting guests back provides more insight and strengthens lost contacts. Find out why podcasting isn't just a one-time deal, but a tool for nurturing ongoing connections. Get tips on rekindling ties by simply saying, "Hey, let's get back on the podcast!"Key Points• Podcasts: A tool to access influential people• Reinvite guests to renew connections• Podcasts aid in continuous relationship building• Use past episodes to onboard newcomers• Podcasts create reciprocal curiosityBest Quotes00:00 - 00:07 • "In the past, we've talked about how podcasting is a hook to get access to those folks that you may not have been able to get access to before."00:08 - 00:13 • "Today, I wanna talk a little bit about the fact that that hook is renewable."00:21 - 00:31 • "You can invite someone to be on your podcast and, and then six months later, a year later, two years later, invite them to come back on."00:36 - 00:49 • "If you've got contacts in your contact sphere that have, you've lost touch with, or that you need to reestablish a meaningful connection, it's a super easy thing to do."00:56 - 01:03 • "Using the hook in this way, using the hook that is being on a podcast, will again allow you to maintain and nurture those relationships."01:10 - 01:17 • "Hey, what's new and different in your world? It'll give you, again, all of the other good stuff we talk about when we talk about podcasting."01:33 - 01:37 • "You're also gonna get the reciprocal question, Hey, you know, what's new for you?"Connect with our host, Brian Mattocks:LinkedInEmailSchedule a Free Podcast Consult

