00:23 • "Once you've lost the message, then you're spending too much time in the meta conversation and not on the topic of the show."00:27 - 00:39 • "If you've got a show that is tracking well, that is achieving results and it's not what you thought it was, that's one thing, and that's relatively common in fact."01:19 - 01:33 • "If you can't get back to that from where you're at, this is where you might close that, that version of the show, call it, you know, a new season or hit the reboot button and rebrand the show."01:44 - 01:48 • "Be mindful when it comes to the sort of too much fun element."02:24 - 02:39 • "It'll be very, very difficult for you to look back on that episode and create show notes that don't read like a cartoon or a fiction story or something like that."