Show notes
Discover how different types of podcasts can be strategically used at various stages of the marketing funnel. From top-of-funnel brand awareness to bottom-of-funnel decision-making, learn how to leverage podcast content for maximum impact.Key Points• Different types of podcasts cater to different stages of the marketing funnel.• Bottom-of-funnel content helps listeners make informed decisions.• Top-of-funnel content focuses on brand awareness and higher-level strategic discussions.• Examples of bottom-of-funnel approaches include interviewing successful clients and highlighting product success stories.• Middle and top-of-funnel content can involve inviting channel partners to discuss development and relationships.• Educational episodes can showcase the industry perspective and the value of your product or service as a solution.• Analyzing your podcast episodes with respect to the marketing funnel can reveal gaps and areas for improvement.Best Quotes00:54 • "A great bottom of funnel approach would be interviewing an existing client and talking about the product or solution and the success that they've had with it."02:27 • "You might find that spending a little bit more time creating content in that space yields more positive results for you moving forward." 02:48 • "Flesh out your entire marketing funnel with podcast-related content and really maximize the results of your effort." Connect with our host, Brian Mattocks:LinkedInEmailSchedule a Free Podcast Consult