Hard to Market
Hard to Market
Podcast Chef
Turning Your Side Hustle Into Your Main Hustle with Social Hospitality’s Debbie Miller
24 minutes Posted Sep 13, 2022 at 9:00 pm.
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Debbie is a marketing communications specialist who has worked in digital marketing, content development, and social media for over 15 years. A motivated digital marketer, Debbie brings a unique perspective from her brand, agency, and consulting experience.


Debbie launched her business, Social Hospitality, as a side project in 2011. For six years, she consulted clients on a freelance basis, spoke at industry events, and taught social media courses while maintaining a full-time job at another marketing company, before transitioning to Social Hospitality full-time in January 2017. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:


  • Social media for the hospitality industry.
  • How Debbie used a blog to get her first clients.
  • How to build a useful network of connections.
  • How to scale up your networking efforts.
  • Ways to differentiate yourself from other agencies.
  • The benefits of having a team if you want to scale up.
  • The importance of being adaptable and flexible with your clients.
  • How to find your ideal work-life balance.


Resources:


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