Tom Augenthaler has spent the last 12 years working to perfect the process of rapidly implementing influencer marketing to help early-stage companies and enterprises build affinity with their ideal customers.

Tom is the Founder and Principal Influencer Marketing Consultant of 551 Media where he continues his work to help B2B companies apply influencer marketing to capture market demand. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• How to get your first clients.
• The problem with relying on referrals. 
• How to optimize your reach on LinkedIn. 
• What to do when you take on a bad client. 
• How to structure your services as a consultant. 
• The difference between B2B and B2C influencers. 
• How to use influencer marketing in your business. 

Resources:

• 551 Media 
• Sales Navigator 
• Blue Ocean Strategy 
• Everybody Writes
• Pitch Anything
• Made to Stick
• Podcast Chef

Connecting with Tom Augenthaler:

• LinkedIn

Connecting with the host:

• Brian Mattocks on LinkedIn
• Brian Mattocks by email

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult