Everyone has sustainability and health on their mind when choosing food, especially red meat. Quality starts at the source of origin, including consideration for the environment and animal welfare. Matt Luxton, Director of Sales for Silver Fern Farms, New Zealand’s largest meat purveyor, explains what we need to consider when shopping for meat. Silver Fern Farms works with more than 14,000 New Zealand farmers in their cooperative to source its beef, lamb and venison. www.silverfernfarms.com/us/

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