Philip LaRocca, Founder of LaRocca Vineyards in Northern California's Sierra foothills, is a pioneer in organic farming and wine-making. He discusses both rewards and challenges of organic farming and why he believes organic is better for your health, the environment and for business. A former road manager for Creedence Clearwater Revival, Phil shares anecdotes from his life with the band, his transition into organic apple farming and his commitment to 100% organic wine production.

This show is broadcast live on Wednesday's at 2PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).