There is no lack of great content on social media. More organizations are producing more content and putting more of a budget behind their work. How can organizations find the audiences they want and persuade them to engage with, click and consume their content? How can social media professionals go from engagement to action in ways that promote business objectives? In this session, our esteemed panel of social media professionals addresses some of the biggest challenges in social media content creation and distribution.Featuring:Aida Ahmed, Lead Social and Paid Media Strategist,Deloitte, Michelle Lockett, Head of social media, Siemens Healthineers, Sarah Glaswand, Senior Digital and Social Media Specialist, Mastercard Center for Inclusive Growth and John Frederick, Director of social mediaNickelodeon