Who defines what an organization's purpose is? According to Abhijit Shanker (board member at SimplyCommunicate and former Chief of Comms at UNICEF), that's the role of the Internal Communicator. In this episode, Mike and Abhijit talk about how internal communicators can make a fundamental difference in their organization by defining and communicating its true purpose. If you are looking for a reliable communication platform to help you reach all your employees with targeted communications, check out Smarp: https://smarp.com/.