What’s the most important thing that a CEO needs to know about communication? The comms industry guru Shel Holtz shares his number one thing every CEO should understand about communications. Internal comms is not a one-way stream of messaging, it's not a distribution of content. To get internal comms, you need to think in a multi-directional dimension. If you are looking for a reliable communication platform to help you reach all your employees with targeted communications, check out Smarp: https://smarp.com/